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We shape a story from start-to-finish, often conducting essential research that brings new interest to our client's product.  In this example, we found a unique use for EPDM roofing at a world-class scientific installation in Hawaii. EPDM ROOFING ASSOCIATION Roofing Magazine July 30, 2021 Chances are, you will never have to install a solar voltaic system on the slope of a dormant volcano, at an altitude of almost 14,000 feet, taking care to place the system’s panels on an exi

An insider's insights on surviving challenges to medical reimbursement. Another in the health policy series produced and hosted by Louisa. The Applied Policy Podcast August 13, 2024 https://podcasts.apple.com/us/podcast/reimbursement-for-medical-devices/id1748852073?i=1000665169412

Louisa helped to publicize, through publishing in trade media, the Association's efforts to maintain product choice for roofing professionals. Professional Roofing July 2016 When the EPDM Roofing Association learned of a proposed "cool roof" amendment to Denver's building codes in 2015, the association called upon local construction professionals to oppose the amendment. The resulting coalition, significantly supported by members of the Colorado Roofing Association, successfu

As a consultant to the EPDM Roofing Association, Louisa helped to translate the findings of in-depth research into easily accessible recommendations to change Federal policy. Roofing Magazine November 18, 2022 The EPDM Roofing Association (ERA) is recommending that federal, state and local governments, as well as regulatory bodies, pause the development and implementation of reflective roofing and cool roofing mandates. This recommendation from ERA is based on the findings of

Louisa produced an introductory video for the client, showcasing the value of its product.  This video has been featured on YouTube and is used on the opening page of the client's website.

As a consultant to the EPDM Roofing Association, an advocacy group representing the manufacturers of a dominant single-ply roofing membrane, Louisa wrote on a variety of topics all supporting the use of the client's products.  This example, published in a leading trade publication, describes the value of using EPDM with solar installations. Roofing Magazine August 6, 2023 Dangerous heat and record-setting demand are pushing urban grids to the limit this summer. Like our most

Louisa wrote a monthly blog for the Board Chair of an advocacy group that works with patients, federal agencies, elected officials, and partner organizations to advance policies that support research and healthy aging. This example asks for a different attitude towards aging in the workplace. Alliance for Aging Research May 31, 2023 This May, we observed and celebrated Older Americans Month, with the theme of “Aging Unbound.” As I frequently do when I contemplate writing this

Posted on December 16, 2009 | Leave a comment Three of my media training clients were on the “Today Show”, placed there by Schneider Associates and their amazing new product launch team.  These guys  – or more specifically, their product, the Zeo Personal Sleep Coach – will help you get a good night’s sleep.  They have gotten amazing coverage since their launch last spring, and the product is getting very positive reviews. ( http://www.msnbc.msn.com/id/21134540/vp/34427824#3

Posted on January 3, 2010 | 5 Comments The votes are in, and we have tallied the results of our unscientific survey for the Most Memorable Soundbites of 2009! Overall, from looking at the nominees, I am left with one overwhelming impression: bad year = bad bites. In a year when people became famous for having enormous numbers of children, crashing a State Dinner, and giving a whole new meaning to hiking the Appalachian Trail, there was not a lot of quality talking going on.

Posted on December 31, 2009 | 2 Comments I have just finished reading Andre Agassi’s bio, Open .  Given the media coverage of the book, I half-expected to see a sub-title, Crystal Meth and Me. It’s a great book, due in no small part to Agassi’s collaboration with Pulitzer Prize-winning author J.R. Moehringer, and the revelations about the tennis great’s drug use are a very small part of it. But Agassi’s “mistake that nearly cost him everything”, as the book jacket describes

Posted on January 14, 2010 | 5 Comments I have tried not to write this post.  I really have.  I know it is going to expose the dark, mean-spirited corners of my personality, show my worst side and be based in part on envy.  But I can’t help myself.  This week’s column by Sally Quinn in the “Washington Post” put me over the edge. I remember Sally Quinn when she wrote for the Style section of the Post, back in the late ’60s, early 70’s. She wrote great stuff, most of it design

Posted on February 22, 2010 | 6 Comments Tiger Woods achieved what many thought would be impossible last Friday. In his extended mea culpa about the sorry state of his life before he hot-footed it off to Mississippi for sex addiction rehab, he did what few have done before.  In the middle of a scandal that had involved a whole bunch of lurid details, enough really to make you turn the TV off in front of the kids (and my kids are in their 20’s and 30’s), Tiger achieved a brea

Posted on January 27, 2010 | 6 Comments It has been two weeks since the earthquake in Haiti, long enough to see that there are some stories that television does very well, some stories where print has no peer.  First, though, anyone involved in broadcasting from Haiti during the days immediately following the earthquake has to be praised for getting a signal out of there, much less worrying about content.  One night, Diane Sawyer appeared to be using a microphone on air like