THE PRECISION BLOG

Posted on December 16, 2009 | Leave a comment Three of my media training clients were on the “Today Show”, placed there by Schneider Associates and their amazing new product launch team. These guys – or more specifically, their product, the Zeo Personal Sleep Coach – will help you get a good night’s sleep. They have gotten amazing coverage since their launch last spring, and the product is getting very positive reviews. ( http://www.msnbc.msn.com/id/21134540/vp/34427824#3

Posted on January 3, 2010 | 5 Comments The votes are in, and we have tallied the results of our unscientific survey for the Most Memorable Soundbites of 2009! Overall, from looking at the nominees, I am left with one overwhelming impression: bad year = bad bites. In a year when people became famous for having enormous numbers of children, crashing a State Dinner, and giving a whole new meaning to hiking the Appalachian Trail, there was not a lot of quality talking going on.

Posted on December 31, 2009 | 2 Comments I have just finished reading Andre Agassi’s bio, Open . Given the media coverage of the book, I half-expected to see a sub-title, Crystal Meth and Me. It’s a great book, due in no small part to Agassi’s collaboration with Pulitzer Prize-winning author J.R. Moehringer, and the revelations about the tennis great’s drug use are a very small part of it. But Agassi’s “mistake that nearly cost him everything”, as the book jacket describes

Posted on January 14, 2010 | 5 Comments I have tried not to write this post. I really have. I know it is going to expose the dark, mean-spirited corners of my personality, show my worst side and be based in part on envy. But I can’t help myself. This week’s column by Sally Quinn in the “Washington Post” put me over the edge. I remember Sally Quinn when she wrote for the Style section of the Post, back in the late ’60s, early 70’s. She wrote great stuff, most of it design

Posted on February 22, 2010 | 6 Comments Tiger Woods achieved what many thought would be impossible last Friday. In his extended mea culpa about the sorry state of his life before he hot-footed it off to Mississippi for sex addiction rehab, he did what few have done before. In the middle of a scandal that had involved a whole bunch of lurid details, enough really to make you turn the TV off in front of the kids (and my kids are in their 20’s and 30’s), Tiger achieved a brea

Posted on January 27, 2010 | 6 Comments It has been two weeks since the earthquake in Haiti, long enough to see that there are some stories that television does very well, some stories where print has no peer. First, though, anyone involved in broadcasting from Haiti during the days immediately following the earthquake has to be praised for getting a signal out of there, much less worrying about content. One night, Diane Sawyer appeared to be using a microphone on air like