We shape a story from start-to-finish, often conducting essential research that brings new interest to our client's product.  In this example, we found a unique use for EPDM roofing at a world-class scientific installation in Hawaii. EPDM ROOFING ASSOCIATION Roofing Magazine July 30, 2021 Chances are, you will never have to install a solar voltaic system on the slope of a dormant volcano, at an altitude of almost 14,000 feet, taking care to place the system’s panels on an exi

An insider's insights on surviving challenges to medical reimbursement. Another in the health policy series produced and hosted by Louisa. The Applied Policy Podcast August 13, 2024 https://podcasts.apple.com/us/podcast/reimbursement-for-medical-devices/id1748852073?i=1000665169412

Louisa helped to publicize, through publishing in trade media, the Association's efforts to maintain product choice for roofing professionals. Professional Roofing July 2016 When the EPDM Roofing Association learned of a proposed "cool roof" amendment to Denver's building codes in 2015, the association called upon local construction professionals to oppose the amendment. The resulting coalition, significantly supported by members of the Colorado Roofing Association, successfu

As a consultant to the EPDM Roofing Association, Louisa helped to translate the findings of in-depth research into easily accessible recommendations to change Federal policy. Roofing Magazine November 18, 2022 The EPDM Roofing Association (ERA) is recommending that federal, state and local governments, as well as regulatory bodies, pause the development and implementation of reflective roofing and cool roofing mandates. This recommendation from ERA is based on the findings of

Louisa produced an introductory video for the client, showcasing the value of its product.  This video has been featured on YouTube and is used on the opening page of the client's website.

As a consultant to the EPDM Roofing Association, an advocacy group representing the manufacturers of a dominant single-ply roofing membrane, Louisa wrote on a variety of topics all supporting the use of the client's products.  This example, published in a leading trade publication, describes the value of using EPDM with solar installations. Roofing Magazine August 6, 2023 Dangerous heat and record-setting demand are pushing urban grids to the limit this summer. Like our most

Louisa wrote a monthly blog for the Board Chair of an advocacy group that works with patients, federal agencies, elected officials, and partner organizations to advance policies that support research and healthy aging. This example asks for a different attitude towards aging in the workplace. Alliance for Aging Research May 31, 2023 This May, we observed and celebrated Older Americans Month, with the theme of “Aging Unbound.” As I frequently do when I contemplate writing this